Interactive Intelligence Acelera la Expansión de su Ecosistema de Partners

Por Silvia Medina

 

Interactive Intelligence Group Inc. (Nasdaq: ININ), líder global de servicios en la nube de customer engagement, comunicaciones y colaboración, informó la rápida expansión de su ecosistema de socios de negocios.

Desde el primer día del año, la compañía incorporó 50 nuevos socios de ventas indirectas que generaron casi la mitad de los nuevos acuerdos con clientes. En el segundo trimestre, un canal de Interactive Intelligence cerró el mayor acuerdo indirecto en la historia de la compañía, por un valor de más de US$ 12.5 millones.

"A finales del año pasado revisamos nuestro Programa Global de Partners para que sea más simple hacer negocios con nosotros y para ofrecer a los socios nuevas oportunidades de ingresos dentro del mercado cloud", dijo Darren Gill, Vicepresidente de Canales en Interactive Intelligence. "Nuestros resultados recientes muestran que los partners se están beneficiando con estos cambios, con lo cual vamos a seguir buscando formas de apoyar sus negocios".

Hoy el ecosistema de socios de Interactive Intelligence comprende cerca de 440 empresas en todo el mundo e incluye marcas en todas las regiones:

  • América del Norte: Arrow Systems Integration, BrantTel Networks, CBTS, Cognizant, Inflow Communications, PacketFusion y Waterfield Technologies.
  • Europa, Medio Oriente y África: Advania, Altea, Bizmatica, Capita, KPN International, Maintel, MTM, NTT Data, OBS, Procat International, QPC, Telefonica y Wren Data.
  • Asia Pacífico: Datacom, ITOCHU Techno-Solutions Corporation, IWATSU, JAL Infotec, NEC Networks & System Integration Corporation, Shanghai Telecom y Spark Digital.
  • América Latina: CiberC, Cimcorp, CT24horas, E-Contact, Icone1, MakeITSimple, Sixbell, SRL, Telectronic y Union.

Un objetivo clave de la renovación del Programa Global de Partners de la compañía fue acelerar el tiempo de lanzamiento al mercado de su solución PureCloud®, una plataforma basada en micro servicios construida sobre la nube de Amazon Web Services, que ofrece funcionalidades de customer engagement, comunicaciones y colaboración.


"Bajo los términos de nuestro nuevo Programa Global de Partners, los socios tienen una gran cantidad de oportunidades con PureCloud, incluyendo implementación, personalización y servicios de consultoría, así como soporte premium y desarrollo de aplicaciones", dijo Gill

En el segundo trimestre, el 37% de los contratos de PureCloud provinieron de partners.


Según Gill, "Las mejoras de nuestro Programa Global de Partners, combinadas con la escalabilidad, flexibilidad y rápido despliegue de PureCloud, están permitiendo a nuestros aliados ganar negocios y aumentar ingresos más rápido que nunca".

 

Grupo Inworx se asocia a la Cámara de Comercio Argentina-Mexicana

Por Sonia Ramos Verlarde

 

Grupo Inworx, empresa que desarrolla soluciones tecnológicas innovadoras paragestionar los negocios de manera rentable, productiva y eficiente, anunció su asociación a la Cámara de Comercio Argentina-Mexicana (CCAM).

Como flamante socio de CCAM, la compañía participó del reciente Foro de Negocios Argentina Mexicana organizado por la Cancillería Argentina en Buenos Aires. Éste contó con la presencia de los presidentes de la Argentina, Mauricio Macri, y de México, Enrique Peña Nieto, quienes destacaron la gran oportunidad de fortalecer las relaciones bilaterales entre ambos países.


"Es una gran satisfacción para Grupo Inworx ingresar a la Cámara de Comercio Argentina-Mexicana y tener la oportunidad de compartir un mismo espacio con las empresas más importantes que realizan negocios en ambos países. Sin dudas, esta experiencia asociativa será muy provechosa y nos permitirá aprender mutuamente e impulsar esfuerzos", dijo Leonardo Mato, CEO en Grupo Inworx.


La Cámara de Comercio Argentina-Mexicana es una asociación civil sin fines de lucro fundada en la Ciudad de Buenos Aires en 1964. Su misión es fortalecer el comercio, la inversión, la cultura y el turismo entre la República Argentina y los Estados Unidos Mexicanos. Con mas de 47 años de trayectoria, la Cámara conforma una sólida comunidad de negocios entre ambos países. 

 

La Mobile Marketing Association elige a Coworc para sus comunicaciones en Argentina

mma-logoPor Nathaly Garcia Niño

 

La Mobile Marketing Association (MMA) anunció que ha elegido a Coworc PR Agency para gestionar sus comunicaciones en la Argentina.

 

Con más de 800 compañías miembro, la MMA es la principal asociación global que representa a todos los actores en la industria del mobile marketing.

 

Entre sus miembros se encuentran empresas como Coca-Cola, comScore, Telefónica, Danone, ICBC, Google, Facebook, J&J, Unilever, Uber, Telefe, Mondelez y Netshoes entre muchas otras compañías.

 

 

Launched an app. What now?

appsflyer-ilustracion-2

 

AppsFlyer, the largest apps measurement platform of the world explains what to do after the launch of a new app in the stores


Brands, advertisers and app or games developers invest hours on the creation and IT development to enable great ideas for billions os users’ smartphones all over the world. Ok, everybory already understood that mobile presence is fundamental, and that good aplications are usefull and valuable to consumers, to engage with a brand, to buy in a mobile store or to spend time. But, what next?


All that time is invested on the creation and liberation of the aplication inside the stores, but few is discussed or known about how and where to invest after its launch. AppsFlyer, global leader in app analysis, which platform is used for more than tem thousand app developers, brands and agencies to measure app performance, has created a step by step of what to do and what to measure to garantee the success of an aplication.


1) Know the meaning of Atribution – you will need it
Knowing where the user is coming from is the first step to evaluate you app performance. Atribution is exactly this: understanding the origin of a download. It is to atribute a source. Of course we download aplications from Google Play or App Store, but before getting there, the user saw a publicity or some other comunication that have motivated the download.


2) Spread app ads through digital media

Make ads on social media: Facebook Ads, Google adwords, sponsored posts, instagram, twitter etc.

3) Understand what the users are doing

After launching and spreading, the only thing that app owners can know is how many downloads it is achieving. But you have to go way beyond that to guarantee the survival and success of the aplication. It is demanding to know what are people doing with it? How many times a day they use it? For what? Where are they using it?


4) Know how many users are uninstalling and from where they are

It is not enough to know how many users are dowloading an aplication. You have to know how many are unistalling it. “With specific tools it is possible to know what kind of smartphones are uninstalling an app”, says Daniel Junowicz, AppsFlyer director for Latin America.


5) Realign the strategy and media investments on real time

With those info and measurements on hand, the marketeers can quickly change media channels where they are investing on, according to the results. If more users are coming from sponsored posts on Facebook, put more Money in there. If the good responses are coming from certain displays, put more money on that too. Withdraw investments from channels that are not working. Rethink the communication according to the app.


6) It is a Constant work

Spreading and promoting and app is a never ending job. Prepare to work a lot after its launch. If you think the hardest part is done, you are wrong.

 

AppsFlyer opens new office in Latin America and consolidates its expansion

logo-appsflyerThe leading global platform for mobile advertising attribution & marketing analytics sets foot in the region. With its state-of-the-art technology, AppsFlyer audits more than 4 billion dollars a year in mobile advertising investments in real time. In Latin America one of their main customers is OLX Brasil.


Buenos Aires, May 2016. AppsFlyer [http://www.appsflyer.com ], the leading company in mobile advertising attribution and marketing analytics has announced the opening of new offices in Buenos Aires, as part of their expansion process in Latin America. The company also appointed Daniel Junowicz as Managing Director for the region. During the last 2 years, Junowicz worked in the business development of AppsFlyer in China.

AppsFlyer is a worldwide platform that allows marketing experts, brands, app developers and advertising agencies to measure their mobile marketing campaigns through more than 1,900 ad-networks. It also provides information on the behavior and commitment of users in each application's environment, customer life-time value, and data useful to measure the advertising return on investment.

As an official partner of Facebook, Google and Twitter, among other large advertising inventory providers, AppsFlyer offers neutral, objective criteria for mobile advertisers, showing full transparency in the source of each interaction with the ads.

With top clients such as OLX Brazil and other leaders of the digital environment who already use AppsFlyer to measure and optimize their mobile campaigns, data-based marketing experts of Latin America continue to adopt the latest analytics tools to improve their advertising efforts.

''Latin America is experiencing an exponential growth in mobile innovation and adoption. We see user permanence time increasing on a daily basis, surpassing all other forms of communication'', said Daniel Junowicz, AppsFlyer Managing Director for Latin America. For this reason, marketers are changing their approach and becoming more sophisticated towards mobile marketing. The challenge for the different markets is often that there are different mobile app installation and use patterns, and so marketing experts must be wary of a variety of details, especially if their application is designed only for some of those markets''.